About Us

        “Others Have Seen What Is And Asked Why…. I Have Seen What Could Be And Asked Why Not” PABLO PICASSO

This Journey Of Ours Commenced Few Years Back When We Thought To Set Up Something Of Our Own But With A Mission. We Had Insignificant Capital And Were Devoid Of Space To Begin. We Always Wanted To Magnify The Fabrics Of Assam And Rest Of NE. However, It Was Unfeasible For Us To Have A Unit At The North Eastern Part Of India And Do The Successive Work In Delhi As Well. This Is When We Started Buying From The Individual Weavers (And Not From Any Society Or NGO) The Finished Products And Fabrics. And After That The Production Part Came. Where To Do The Developments Of Products?? 

Very Gradually A Solution Evolved. Why Not Rope In The Ladies Who Do Stitching Jobs At Home? Many Of Them Are Good At Work But Cannot Go Out Of Home To Work. The Initial Approach Was Not Acknowledged By Some Ladies. But We Did Manage To Catch The Attention Of Few Others Who Wanted To Move Ahead In Life, Like Us. And One Fine Day, We Started Our Endeavor With One Part Time Pattern Master And Two Ladies. The Two Ladies Worked From Home And All Of Them Still Do The Same For Us.

As Of Now, Few Years Have Gone By And We Are Gradually Seeing The Difference. Keeping In Flow With The Trend Kritenya Is Now An Online Platform. Since Inception Kritenya Has Gained Some Enduring Customers And Still Toiling Hard To Gain Few More. In Order To Boost Our Endeavor Quite A Good Number Of Ladies Have Joined Us To Do Our Work From The Comfort Of Their Home.

To Bring Out The Best From Everyone Involved With Kritenya Is Our Main Motive. The Weavers Who Are Sharing Their Finished Products With Us Are Very Satisfied To Do So. The Trust We Have Build Assures Them That Their Fabrics Are Improvised In An Enhanced Manner. It’s A Small Family Where All Of Us Share Our Creative Ideas. As Of Now The Weavers Are Implementing Their Own Ideas To Create Fresh And Innovative Designs For Us. Nowadays We Are Sourcing Hand-Woven Materials From Good Enough Places Across Assam. Eventually The Trust And Support Is Growing And This A Journey Worth Enjoying. Kritenya Is In High Spirits As The Lives Of Few Are Changing. Deep Inside We Are Nourishing High Hopes To Achieve Even More. We Are Giving Out Our Best And Toiling Hard To Accomplish Our Desired Results. And In Doing So We Take Pride In Sharing And Showing How Our Journey Was So Far. Accordingly, When You See A Little Product Here You Can Feel The Love And Care Of A Weaver Sitting Far Away From You. Just Imagine The Picture Of A Lady Who After Doing Her Household Things Sits And Stitches This For You And Her Little Kid Standing Beside Her And Watching It Done. A Art That Will Be One Day Inherited And Carried Further More. 


BAGS: Our bags are a mix of tradition and trend. We pick the main fabrics from different places to match them with the precious weaves we get from the weavers. We try to keep changing the stories around the collection as we know a bag is one of the most essential pick for a lady. Our bags are inspired by the travelers inside us and can be your company to any journey of your life, go shopping, go office, go travelling, go partying … they will never say no … casual and chick … tough and durable. We create a range of Hobo Bags, made of hand-woven fabrics. We also have a unique collection of the Messenger Bags or Satchels. We produce some of the most exclusive Eri Silk Tote Bags besides the block printed cotton ones and even the patchwork ones too.

STOLES: Our stoles are inspired by the Sadors the Assamese women wear, sometimes they are casual, sometimes formal. But they always have a touch of the traditional patterns. We have tried to bring funky stoles with an ethnic touch. Also we have changed the daily wear sadors with a little different touch to make them a perfect dupatta for you. The stoles are all handcrafted. The fabrics used are hand-woven, basically cotton and Eri. They are dyed and block printed. Colorful fringes are often added, when needed. 

ERI SILK PRODUCTS: We get the silk stoles and shawls with or without designs directly from the weavers. These are hand-spun and hand-woven. We don’t do any changes on them because they are class apart and are a complete vogue on their own. We also customize Eri silk into products like bags and cushion covers on order only.

HOME DÉCOR: A collection that we create using traditional fabrics, prints, and hand-woven borders etc. We always give them a touch of handwork. It can be simple border, tassels or other enhancements. Customization is available in this category.

CORPORATE GIFTING: We are proud to be associated with various corporate houses and private companies who support us.They understand our endeavor and always welcome our ideas for their corporate gifts. We have done laptop sleeves, cushion cover and runner sets, tea sets and even traditional gamusas. We also have done  orders where we have worked with other art form mixing with our ideas. 

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